Financial Insights That Actually Matter

Real-world analysis and practical frameworks for anyone who wants to understand their numbers better. No jargon walls here.

Case Study

When Cash Flow Metrics Actually Told the Truth

We worked with a mid-sized retailer in early 2024 who looked profitable on paper but couldn't pay vendors on time. The income statement showed black ink, but their working capital told a different story. Here's what we found when we dug past the surface numbers.

Their accounts receivable had ballooned to 75 days. Inventory was turning once every four months. And they were stretching payables to breaking point. The cash conversion cycle was a mess, but nobody had been watching it.

Kieran Frost

February 14, 2025

Fundamentals

Ratio Analysis Without the Mystery

Current ratio, quick ratio, debt-to-equity. These aren't secret codes. They're just different ways to ask simple questions about your business health. Let's break down what they actually measure.

Sienna Wu • Jan 28, 2025

Method

Zero-Based Budgeting in Real Life

Starting from scratch each cycle sounds exhausting. And honestly, it can be. But for certain business models, especially those with variable costs or seasonal patterns, it's the only approach that keeps spending honest.

Kieran Frost • Jan 19, 2025

Research

Industry Benchmarks: Help or Distraction?

Everyone wants to know how they stack up. But comparing your gross margin to an industry average can mislead more than it helps. Context matters way more than the number itself. Your geography, business model, and growth stage all shift what's actually reasonable.

Sienna Wu • Dec 30, 2024

Want to Build Better Financial Intuition?

Our structured programs start in September 2025. You'll work through real financial statements, build analysis frameworks from scratch, and learn to spot what matters in a pile of numbers. It's hands-on work, not lecture-based theory.

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